Rank	USD	Address

1. 41% of Americans of all ages look forward to checking their mail each day.

2. 58% of the mail American households receive is marketing mail

(If people mostly get marketing mail and are still looking forward to it, that’s great news for marketers!)

5. Postcards get a fairly high response rate 4.25%

6. 59% of US respondents say they enjoy getting mail from brands about new products.

9. Advertising mail is kept in a household for 17 days on average.

17. Consumers aged 45-54 are the demographic group most likely to respond to direct mail pieces.

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