7. 18% of B2B marketers’ budget is assigned to direct mail marketing and print advertising.
8. 42.2% of direct mail recipients either read or scan the mail they get.
9. Advertising mail is kept in a household for 17 days on average.
17. Consumers aged 45-54 are the demographic group most likely to respond to direct mail pieces.
Reference:
https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/